Our Story

Welcome!

My name is Mike - and along with my brother, Bill - are the founders of Heron. We're a local headwear brand inspired by everything that the shore has to offer. Born in the small beach town of Lavallette, New Jersey, we aim to create headwear that is comfortable, laid-back, and under stated. Our inspiration lies is the little things - the sand beneath our feet, coming across that piece of sea glass, and the magnificent colors during sunset. We love those things, and we want you to live the live coastal lifestyle with us.

- Bill and Mike